Stoll Industries Case Study
FROM THE HEART
Stoll Fireplace has been known throughout the fireplace industry for creating beautiful metal fireplace doors for over 40 years. When the executive leadership of Stoll wanted to reach beyond their current market share and create new lines that utilized the same quality craftsmanship and complimented their existing products for the home, they called Oh Wow Media. Stoll had already started producing other metal goods such as cabinet doors, decorative wall panels and floating shelves; however, they needed a marketing team to help launch the new lines and bring them to market.
The Stoll Fireplace leadership team had a vision to develop many products that were unrelated to fireplaces. Rather than creating a brand for each of the new lines, we carefully considered the markets and evaluated the various options, and presented a whole new approach for the company. We proposed that Stoll Fireplace consider an entire company rebranding, which would establish their desire to grow beyond fireplace doors, setting them up for future success using a streamlined approach as new products rolled out.
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We were looking for a new name, a new platform for our company that would reach a new industry. Oh Wow Media provided input and direction . . . and we rebranded to Stoll Industries. It has allowed us to reach a whole new customer base.
We look for great agencies to come along side and help us. One of the agencies we partnered with was Oh Wow Media. They created clear marketing plans and strategic advertising campaigns, without losing site of the big picture during the rebrand. They developed a clear vision and strategy that helped us determine where we go from here.